Going into an MBA program to learn more about marketing is an exciting yet scary step. You know that the experience will greatly enrich your job performance and increase the chances of your superiors selecting you for higher positions. Yet, it is difficult to go back to school after you have achieved some success in your career. You want this educational experience to payoff, and it will as long as you learn three critical skills before you earn your MBA in marketing.
Psychology of Human Behavior
Market research is a critical component of any marketing career, but your MBA program should help you gain a more in-depth understanding of what drives human behavior when it comes to finances and making purchases. When you understand human behavior as it relates to the marketplace, you will make better decisions in all aspects of your job.
Superior Communication Skills
Even if your jo
b in marketing involves working with advertisements and design more than communicating with people directly, you need a deep understanding of communication if you are to succeed in this industry. When you create an ad, you are communicating in a nonverbal format. Your marketing skills as an ex
The Importance of Creativityecutive should go far beyond introducing yourself to clients or presenting market research to a team of professionals. You have to understand how to design marketing materials that will evoke the right response from your target market. If you want them to buy, you must know how to communicate with them in a powerful manner.
Marketing is a creative field. You cannot look at your competitors and copy their ideas. You have to complete the appropriate market and competitor research and then find new ideas that will topple those competitors. You must have a vision that is delivered to your market and embraced in a successful manner. It is difficult, if not impossible, to do this in most markets without some creative thinking.
As a marketing executive, you don’t necessarily have to come up with all of the creative ideas yourself. Your MBA experience should help you learn to manage a team of professionals so that the best ideas are drawn out, recognized and embraced. Management is not always easy, but it is a critical skill that you should develop through your marketing MBA program. You will learn not only from your MBA instructor but also from other students. At this level in your career, it is more about networking and directly applying new skills rather than pulling overnight cram sessions to ace a test.